If you’ve been following me for the last six months or so, then you know that I quit my job at the end of March. After almost four years of being a fashion and beauty editor for Bustle.com, I decided to go out on my own. I’ve talked at length about why I quit my job and the moments both small and large that brought me to my decision, but I realized recently that I could probably talk more about what I do now. So here’s the short version: I freelance and sometimes make money in other ways, like brand collaborations on Instagram, affiliate links, and consulting. And now for the long version.
My bread and butter right now is freelancing, and I work for a variety of outlets. I still write (and edit sometimes!) for Bustle, but I also write for Refinery29, Woman’s Day, Apartment Therapy, and Byrdie on a regular basis. I supplement those more regular gigs with writing and editing one-off stories for places like Girl’s Life (I have two spreads in the magazine’s October/November issue!), Glamour, InStyle, and (soon) Health.com. There is also the occasional branded or behind-the-scenes writing gig that comes to me through these outlets. I write (on average) about five stories a week and all in all, freelancing makes up about 70% of my income on average.
As much as I admire influencers who solely support themselves through, well, influencing, if I had to rely solely on Instagram partnerships to pay my bills I would… not be paying my bills, ha. If a brand comes to me with a partnership that seems like it could be a fit for me and my audience, then I go forward. But I turn down pitches daily, and I pitch brands myself almost never. If I am really passionate about a brand or product and am certain I can drive my followers towards that brand or product, then I may pitch a partnership — but this isn’t the norm for me. I can count the times I’ve pitched brands in the past four months on one hand. I love creating content for brands, but the last thing I want for my feed or my life is to be the type of influencer who ends up with a feed that is almost solely aimed at selling a product or driving someone toward an affiliate link. I respect the hell out of the people who do this, and it’s certainly not for the faint of heart — but it’s also not for me.
If I ever do use my feed to sell something regularly (i.e. more than the 0-3 sponsored posts a month I’m averaging now), I want it to be something that I’ve created myself and believe in. So stay tuned for that 🙂
In the mean time, though, if you’re interested in some of my work, feel free to check out my portfolio, which stays fairly up to date with all my stories!